Habits are the world’s first augmented reality fashion e-commerce, powered by blockchain. Born with customers in mind, Habits’ mission is to give back to shoppers what they deserve: the right to try before they buy. The HBX Token is the fuel of the Habits store: it allows brands to target their customers and obtain guaranteed AR Try-Ons. Traditional social media focus only on boosting impressions; when a customer tries on an advertised product on Habits, an HBX transaction takes place simultaneously on the blockchain, providing transparency about the marketing campaign. Habits proposes a more evolved version of the impressions concept, allowing users not only to see the product, but to wear it thanks to the power of augmented reality technology.
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